How to combine data from Customer.io with Google Analytics 4 (GA4)

Pipes allows you to quickly Integrate Customer.io with Google Analytics 4 (GA4) data for a combined analysis.

Load data from Customer.io and Google Analytics 4 (GA4) into your central data warehouse to analyze it with the business intelligence tool of your choice.

Pipes allows you to connect to Customer.io, Google Analytics 4 (GA4), and more than 200 other APIs, web services, and databases with ready-to-use data connectors. Automate your data workflows through data pipelines without a single line of code.

Connect your data warehouse

It will be the destination of all data pipelines you build. Pipes supports relational databases in the cloud and on-premises.

Connect to Customer.io and Google Analytics 4 (GA4)

You just need to enter the associated credentials to allow Pipes access to the Customer.io API and the Google Analytics 4 (GA4) API.

Combine data from Customer.io and Google Analytics 4 (GA4)

Pipes lets you select the data from Customer.io and Google Analytics 4 (GA4) that you want to load to your data warehouse. These data pipelines will run automatically on your defined schedule!

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About Customer.io

Customer.io enables users to send newsletters to selected segments of customers using their website data. Customer.io is a SaaS product that provides infrastructure to send triggered emails to improve engagment. Customer.io receives data about user behavior. Based on this data you can build conidions to trigger emails. Customer.io measures the effectiveness of those emails and allows its customers to improve their triggered email campaigns.

About Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is the next generation in analytics, offering a comprehensive view of customer interactions across multiple platforms. By leveraging advanced machine learning, GA4 reveals in-depth insights and patterns, with a focus on user behavior and privacy-forward tracking. It’s designed to future-proof analytics amid evolving digital privacy standards, enabling actionable intelligence for strategic decision-making. Automating data processing through our Google Analytics 4 API connector significantly enhances efficiency, reduces manual effort, and enables real-time data utilization, propelling businesses toward more agile and informed marketing strategies. Learn more about our GA4 data connector in the dedicated connector documentation.

Your benefits with Pipes

Get central access to all your data

Access data from 200+ data sources with our ready-to-use connectors and replicate it to your central data warehouse.

Automate your data workflows

Stop manually extracting data and automate your data integration without any coding. We maintain all pipelines for you and cover all API changes!

Enable data-driven decision-making

Empower everyone in your company with consistent and standardized data, automate data delivery and measure KPIs across different systems.

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