How to connect Google Analytics 4 (GA4) to Microsoft Power BI

Discover how to get data from Google Analytics 4 (GA4) (and from other sources) into Microsoft Power BI by locating it into your data warehouse that is connected to Microsoft Power BI.

Load your Google Analytics 4 (GA4) data into your central data warehouse to analyze it with Microsoft Power BI.

To analyze Google Analytics 4 (GA4) data with Microsoft Power BI, Pipes provides you with fast and easy access to all your data by automatically loading it in your data warehouse. Always up-top-date, no performance issues, without writing a single line of code.

Connect your data warehouse

It will be the central database for your Google Analytics 4 (GA4) data. Pipes supports the most popular relational data warehouses in the cloud and on-premises.

Connect to Google Analytics 4 (GA4)

You just need to enter the associated credentials to allow Pipes access to the Google Analytics 4 (GA4) API.

Create a data pipeline

Create a pipeline from Google Analytics 4 (GA4) to your central data warehouse. The pipeline will run automatically on your defined schedule, so you will always have fresh data available.

Access your Google Analytics 4 (GA4) data with Microsoft Power BI

Connect Microsoft Power BI to your data warehouse. You will see your Google Analytics 4 (GA4) data there in form of standardized tables. Now you can analyze your data without performance issues!

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About Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is the next generation in analytics, offering a comprehensive view of customer interactions across multiple platforms. By leveraging advanced machine learning, GA4 reveals in-depth insights and patterns, with a focus on user behavior and privacy-forward tracking. It’s designed to future-proof analytics amid evolving digital privacy standards, enabling actionable intelligence for strategic decision-making. Automating data processing through our Google Analytics 4 API connector significantly enhances efficiency, reduces manual effort, and enables real-time data utilization, propelling businesses toward more agile and informed marketing strategies. Learn more about our GA4 data connector in the dedicated connector documentation.

About Microsoft Power BI

Power BI is a business analytics service provided by Microsoft. It delivers its clients interactive visualizations with self-service business intelligence capabilities, where end users can create reports and dashboards by themselves.

Your benefits with Pipes

Get central access to all your data

Access data from 200+ data sources with our ready-to-use connectors and replicate it to your central data warehouse.

Automate your data workflows

Stop manually extracting data and automate your data integration without any coding. We maintain all pipelines for you and cover all API changes!

Enable data-driven decision-making

Empower everyone in your company with consistent and standardized data, automate data delivery and measure KPIs across different systems.

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