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Amazon business program data | B2B data

Access your Amazon B2B data fast and easy with Pipes

The Amazon Business Program

The Amazon Business Program benefits in a nutshell:

  1. Special business prices and quantity discounts
  2. Business only selections, bundles and bulk offers
  3. Personalized B2B product recommendations based on demand signals from Amazon Business customers
  4. Amazon Business Profile including your logo and your mission statement
  5. Indication of diversity and quality certifications

As a professional Amazon Seller you may already know the Amazon Business Program which allows you to sell your products to other businesses on the Amazon Marketplace with your own Business Profile. The Amazon Business Program enables you to create business-to-business offer types such as bundles or bulk offers and provide companies with special B2B prices and quantity discounts.

The new B2B features of the Amazon SP-API

Amazon B2B data | SP-API

Amazon now provides all B2B business-relevant data through its Selling Partner API. These data allow Amazon Sellers deeper insights into their B2B business and let them prioritize their daily operations accordingly.

With its latest release, our Amazon SP-API data connector provides you with the new Amazon B2B features. So with Pipes, you can now retrieve all your data from the Amazon Business Program through the Selling Partner API automatically and load it into your central data warehouse. This automated integration of your B2B data enables you to work with up-to-date data at any time and continuously optimize this valuable part of your Amazon business to get the most out of it.

These Amazon B2B data are now available via the SP-API connector:

  • Competitive Pricing information enables you to automate your pricing strategy with always up-to-date competitive prices of your listed offers based on seller SKU or ASIN for (Consumer or) Business buyers.
  • Address Type lets you differentiate between a commercial or a residential order address.
  • Is Business Order lets you know if the order came from a business or a private person.
  • Purchase Order Number for the case the buyer entered such a number at checkout.
  • Price Designation helps you associate a business order with the business price.
  • Payment Method Detail informs you about the used payment method.

How to connect to your Amazon B2B data via the SP-API

With the Amazon SP-API data connector from Pipes it’s easy to access your Amazon B2B data. You just need to connect your Amazon Seller account to Pipes and create data replication jobs by choosing the pre-build Amazon data templates which include your desired metrics. 

See here all Amazon data templates in Pipes that contain B2B metrics:

Parameter Description
marketplace_id The encrypted marketplace value
brand The brand name of the product
lowestPriceInTheLastWeek_amount The lowest price in the last week amount
category The primary product category (on Amazon)
lowestPriceInTheLastWeek_CurrencyCode Three-digit currency code in ISO 4217 format
partNumber The Manufacturer Part Number(MPN) of the product
ean The European Article Number(EAN) of the product
upc The Universal Product Code(UPC) of the product
modelNumber The Model Number of the product
isbn The International Standard Book Number, or ISBN, of each product
ASIN The Amazon Standard Identification Number of the item
link A hyperlink to the Amazon product detail page
itemName The title of the product
subCategory It is the secondary product category
hasFBAOffer A value of ‘true’ means at least one Fulfillment by Amazon (FBA) offer exists on the product. A ‘false’ means there are no Fulfillment by Amazon (FBA) offers for the product
offerCount The total number of active offers on each product (including Amazon Retail)
reviewCount This shows the total number of customer reviews on each product
b2bSalesRank It is the sales rank of each product at the category level. The metric is based only on Amazon Business customer purchases
b2bSalesRankGrowth It measures the growth of business sales rank over the past 30 days. It can be ‘High,’ ‘Medium,’ or ‘Low.’ ‘High’ means that the product’s business sales rank has grown over 33% from the previous month. ‘Medium’ means that it has grown from 0% to 33%. ‘Low’ means that the Business Sales Rank has decreased (growth less than 0%)
pageViews It measures the number of times that the specific product has been viewed in the past 30 days. It can be ‘High,’ ‘Medium,’ or ‘Low.’
isBrandYouOffer true: It means the product shares a brand with at least one of your active offers, false: It means the product does not share a brand with any of your active offers
isCategoryYouOffer true: It shows that the product shares a category with at least one of your active offers, false: It shows that the product does not share a category with any of your active offers
productPerformance It measures the product sales to Amazon Business customers over the past 30 days. It can be Tier 1, Tier 2, or Tier 3
isProductOnAmazon Is product on Amazon
hasAmazonOffer True: It means that an active Amazon offer exists on the product. False: It means there are no active Amazon offers for the product
hasOfferWithVatInvoiceGeneration This field will be equal to ‘true’ only if it has at least one offer from a seller who has adopted an automated solution for VAT invoice generation. This type of offer will guarantee that the buyer will have access to a downloadable VAT invoice
 
Parameter Description
marketplaceId The identifier of the marketplace
ASIN The Amazon Standard Identification Number (ASIN) of the item
Product_AttributeSets A list of product attributes if they are applicable to the product that is returned
Product_CompetitivePricing_NumberOfOffer… The number of active offer listings for the item that was submitted. The listing count is returned by condition, one for each listing condition value that is returned
Product_CompetitivePricing_TradeInValue_… The monetary value
Product_CompetitivePricing_TradeInValue_… The currency code in ISO 4217 format
Product_Identifiers_MarketplaceASIN_ASIN The Amazon Standard Identification Number (ASIN) of the item
Product_Identifiers_MarketplaceASIN_Mark… A marketplace identifier
Product_Identifiers_SKUIdentifier_Market… A marketplace identifier
Product_Identifiers_SKUIdentifier_Seller… The seller identifier submitted for the operation
Product_Identifiers_SKUIdentifier_Seller… The seller stock keeping unit (SKU) of the item
Product_Relationships A list that contains product variation information, if applicable
Product_SalesRankings A list of sales rank information for the item, by category
SellerSKU The seller stock keeping unit (SKU) of the item
status The status of the operation
 
Parameter Description
MarketplaceId A marketplace identifier
ASIN The Amazon Standard Identification Number (ASIN) of the item
ItemCondition The condition of the item
Offers_IsBuyBoxWinner When true, the offer is currently in the Buy Box. There can be up to two Buy Box winners at any time per ASIN, one that is eligible for Prime and one that is not eligible for Prime
Offers_IsFeaturedMerchant When true, the seller of the item is eligible to win the Buy Box
Offers_IsFulfilledByAmazon When true, the offer is fulfilled by Amazon
Offers_ListingPrice_Amount The monetary value
Offers_ListingPrice_CurrencyCode The currency code in ISO 4217 format
Offers_MyOffer When true, this is the seller’s offer
Offers_offerType Indicates the type of customer that the offer is valid for
Offers_Points_PointsMonetaryValue_Amount The monetary value
Offers_Points_PointsMonetaryValue_Curren… The currency code in ISO 4217 format
Offers_Points_PointsNumber The number of points
Offers_PrimeInformation_IsNationalPrime Indicates whether the offer is an Amazon Prime offer throughout the entire marketplace where it is listed
Offers_PrimeInformation_IsPrime Indicates whether the offer is an Amazon Prime offer
Offers_QuantityDiscountPrices_ListingPri… The monetary value
Offers_QuantityDiscountPrices_ListingPri… The currency code in ISO 4217 format
Offers_QuantityDiscountPrices_price_Amou… The monetary value
Offers_QuantityDiscountPrices_price_Curr… The currency code in ISO 4217 format
Offers_QuantityDiscountPrices_quantityDi… Indicates the type of quantity discount this price applies to
Offers_QuantityDiscountPrices_quantityTi… Indicates at what quantity this price becomes active
Offers_SellerFeedbackRating_FeedbackCoun… The number of ratings received about the seller
Offers_SellerFeedbackRating_SellerPositi… The percentage of positive feedback for the seller in the past 365 days
Offers_SellerId The seller identifier for the offer
Offers_Shipping_Amount The monetary value
Offers_Shipping_CurrencyCode The currency code in ISO 4217 format
Offers_ShippingTime_availabilityType Indicates whether the item is available for shipping now, or on a known or an unknown date in the future. If known, the availableDate property indicates the date that the item will be available for shipping. Possible values: NOW, FUTURE_WITHOUT_DATE, FUTURE_WITH_DATE
Offers_ShippingTime_availableDate The date when the item will be available for shipping. Only displayed for items that are not currently available for shipping
Offers_ShippingTime_maximumHours The maximum time, in hours, that the item will likely be shipped after the order has been placed
Offers_ShippingTime_minimumHours The minimum time, in hours, that the item will likely be shipped after the order has been placed
Offers_ShipsFrom_Country The country from where the item is shipped
Offers_ShipsFrom_State The state from where the item is shipped
Offers_SubCondition The subcondition of the item. Subcondition values: New, Mint, Very Good, Good, Acceptable, Poor, Club, OEM, Warranty, Refurbished Warranty, Refurbished, Open Box, or Other
status The status of the operation
Summary_BuyBoxEligibleOffers A list that contains the total number of offers that are eligible for the Buy Box for the given conditions and fulfillment channels
Summary_NumberOfOffers A list that contains the total number of offers for the item for the given conditions and fulfillment channels
Summary_SalesRankings A list of sales rank information for the item, by category
Summary_TotalOfferCount The number of unique offers contained in NumberOfOffers
 
Parameter Description
MarketplaceId A marketplace identifier
ItemCondition The condition of the item
Offers_IsBuyBoxWinner When true, the offer is currently in the Buy Box. There can be up to two Buy Box winners at any time per ASIN, one that is eligible for Prime and one that is not eligible for Prime
Offers_IsFeaturedMerchant When true, the seller of the item is eligible to win the Buy Box
Offers_IsFulfilledByAmazon When true, the offer is fulfilled by Amazon
Offers_ListingPrice_Amount The monetary value
Offers_ListingPrice_CurrencyCode The currency code in ISO 4217 format
Offers_MyOffer When true, this is the seller’s offer
Offers_offerType Indicates the type of customer that the offer is valid for
Offers_Points_PointsMonetaryValue_Amount The monetary value
Offers_Points_PointsMonetaryValue_Curren… The currency code in ISO 4217 format
Offers_Points_PointsNumber The number of points
Offers_PrimeInformation_IsNationalPrime Indicates whether the offer is an Amazon Prime offer throughout the entire marketplace where it is listed
Offers_PrimeInformation_IsPrime Indicates whether the offer is an Amazon Prime offer
Offers_QuantityDiscountPrices_ListingPri… The monetary value
Offers_QuantityDiscountPrices_ListingPri… The currency code in ISO 4217 format
Offers_QuantityDiscountPrices_price_Amou… The monetary value
Offers_QuantityDiscountPrices_price_Curr… The currency code in ISO 4217 format
Offers_QuantityDiscountPrices_quantityDi… Indicates the type of quantity discount this price applies to
Offers_QuantityDiscountPrices_quantityTi… Indicates at what quantity this price becomes active
Offers_SellerFeedbackRating_FeedbackCoun… The number of ratings received about the seller
Offers_SellerFeedbackRating_SellerPositi… The percentage of positive feedback for the seller in the past 365 days
Offers_SellerId The seller identifier for the offer
Offers_Shipping_Amount The monetary value
Offers_Shipping_CurrencyCode The currency code in ISO 4217 format
Offers_ShippingTime_availabilityType Indicates whether the item is available for shipping now, or on a known or an unknown date in the future. If known, the availableDate property indicates the date that the item will be available for shipping. Possible values: NOW, FUTURE_WITHOUT_DATE, FUTURE_WITH_DATE
Offers_ShippingTime_availableDate The date when the item will be available for shipping. Only displayed for items that are not currently available for shipping
Offers_ShippingTime_maximumHours The maximum time, in hours, that the item will likely be shipped after the order has been placed
Offers_ShippingTime_minimumHours The minimum time, in hours, that the item will likely be shipped after the order has been placed
Offers_ShipsFrom_Country The country from where the item is shipped
Offers_ShipsFrom_State The state from where the item is shipped
Offers_SubCondition The subcondition of the item. Subcondition values: New, Mint, Very Good, Good, Acceptable, Poor, Club, OEM, Warranty, Refurbished Warranty, Refurbished, Open Box, or Other
SKU The stock keeping unit (SKU) of the item
status The status of the operation
Summary_BuyBoxEligibleOffers A list that contains the total number of offers that are eligible for the Buy Box for the given conditions and fulfillment channels
Summary_NumberOfOffers A list that contains the total number of offers for the item for the given conditions and fulfillment channels
Summary_SalesRankings A list of sales rank information for the item, by category
Summary_TotalOfferCount The number of unique offers contained in NumberOfOffers
 
Parameter Description
AmazonOrderId An Amazon-defined order identifier, in 3-7-7 format
AssignedShipFromLocationAddress_AddressL… The street address
AssignedShipFromLocationAddress_AddressL… Additional street address information, if required
AssignedShipFromLocationAddress_AddressL… Additional street address information, if required
AssignedShipFromLocationAddress_AddressT… The address type of the shipping address
AssignedShipFromLocationAddress_City The city
AssignedShipFromLocationAddress_CountryC… The country code. A two-character country code, in ISO 3166-1 alpha-2 format
AssignedShipFromLocationAddress_County The county
AssignedShipFromLocationAddress_District The district
AssignedShipFromLocationAddress_Municipa… The municipality
AssignedShipFromLocationAddress_Name The name
AssignedShipFromLocationAddress_Phone The phone number. Not returned for Fulfillment by Amazon (FBA) orders
AssignedShipFromLocationAddress_PostalCo… The postal code
AssignedShipFromLocationAddress_StateOrR… The state or region
CbaDisplayableShippingLabel Custom ship label for Checkout by Amazon (CBA)
EarliestDeliveryDate The start of the time period within which you have committed to fulfill the order. In ISO 8601 date time format. Returned only for seller-fulfilled orders
EarliestShipDate The start of the time period within which you have committed to ship the order. In ISO 8601 date time format. Returned only for seller-fulfilled orders. Note: EarliestShipDate might not be returned for orders placed before February 1, 2013
EasyShipShipmentStatus The status of the Amazon Easy Ship order. This property is included only for Amazon Easy Ship orders. Possible values: PendingPickUp, LabelCanceled, PickedUp, OutForDelivery, Damaged, Delivered, RejectedByBuyer, Undeliverable, ReturnedToSeller, ReturningToSeller
FulfillmentChannel Whether the order was fulfilled by Amazon (AFN) or by the seller (MFN)
FulfillmentInstruction_FulfillmentSupply… Denotes the recommended sourceId where the order should be fulfilled from
IsBusinessOrder When true, the order is an Amazon Business order. An Amazon Business order is an order where the buyer is a Verified Business Buyer
IsEstimatedShipDateSet When true, the estimated ship date is set for the order. Returned only for Sourcing on Demand orders
IsGlobalExpressEnabled When true, the order is a GlobalExpress order
IsPremiumOrder When true, the order has a Premium Shipping Service Level Agreement. For more information about Premium Shipping orders, see “Premium Shipping Options” in the Seller Central Help for your marketplace
IsPrime When true, the order is a seller-fulfilled Amazon Prime order
IsReplacementOrder When true, this is a replacement order
IsSoldByAB When true, the item within this order was bought and re-sold by Amazon Business EU SARL (ABEU). By buying and instantly re-selling your items, ABEU becomes the seller of record, making your inventory available for sale to customers who would not otherwise purchase from a third-party seller
LastUpdateDate The date when the order was last updated. Note: LastUpdateDate is returned with an incorrect date for orders that were last updated before 2009-04-01
LatestDeliveryDate The end of the time period within which you have committed to fulfill the order. In ISO 8601 date time format. Returned only for seller-fulfilled orders that do not have a PendingAvailability, Pending, or Canceled status
LatestShipDate The end of the time period within which you have committed to ship the order. In ISO 8601 date time format. Returned only for seller-fulfilled orders. Note: LatestShipDate might not be returned for orders placed before February 1, 2013
MarketplaceId The identifier for the marketplace where the order was placed
NumberOfItemsShipped The number of items shipped
NumberOfItemsUnshipped The number of items unshipped
OrderChannel The order channel of the first item in the order
OrderStatus The current order status
OrderTotal_Amount The currency amount
OrderTotal_CurrencyCode The three-digit currency code. In ISO 4217 format
OrderType The type of the order
PaymentMethod The payment method for the order. This property is limited to Cash On Delivery (COD) and Convenience Store (CVS) payment methods. Unless you need the specific COD payment information provided by the PaymentExecutionDetailItem object, we recommend using the PaymentMethodDetails property to get payment method information
PaymentMethodDetails A list of payment methods for the order
PromiseResponseDueDate Indicates the date by which the seller must respond to the buyer with an estimated ship date. Returned only for Sourcing on Demand orders
PurchaseDate The date when the order was created
ReplacedOrderId The order ID value for the order that is being replaced. Returned only if IsReplacementOrder = true
SalesChannel The sales channel of the first item in the order
SellerOrderId A seller-defined order identifier
ShipServiceLevel The shipment service level of the order
ShipmentServiceLevelCategory The shipment service level category of the order. Possible values: Expedited, FreeEconomy, NextDay, SameDay, SecondDay, Scheduled, Standard

See by the example of the “Competitive pricing” report how easy it is to configure a constant data pipeline of your Amazon B2B-related data with Pipes. 

The query of a “Competitive pricing” report is based on ASINs or SKUs and available for Consumer or Business customer prices. These parameters must be set during the configuration of the appropriate data pipeline (please note that the customer type is set as “Consumer” by default).

amazon competitive pricing report

Pipes is an official Software Partner and Service Partner of Amazon

Pipes enables Amazon Sellers and Vendors to access the Amazon SP-API to load all their Amazon data automatically into their data warehouse on a regular basis.

Pipes| Amazon Service Partner
Pipes | Amazon Software Partner

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