Exploring the potential of the Amazon Advertising platform As the world’s largest e-commerce platform, Amazon serves as a hub for countless transactions and interactions. This offers advertisers a golden opportunity to tap into a vast pool of data and reach millions of potential customers. Amazon Advertising provides a comprehensive platform for advertisers to engage in […]

Optimising sales on Amazon: unleashing the power of A/B testing as an Amazon Seller or Vendor As an Amazon Seller or Vendor, standing out from the competition and maximising sales is crucial for success in the highly competitive online marketplace. To achieve these goals, leveraging data-driven strategies is essential. One powerful tool at your disposal […]

Understanding Amazon Advertising data: metrics, analysis, and performance improvement In the competitive e-commerce landscape, data is the new oil. Companies like Amazon that have access to a wealth of consumer behaviour data hold a significant advantage. They not only understand their customer base but also leverage the insights to drive strategic initiatives, from advertising to […]

Inventory management for Amazon Sellers: A comprehensive guide Inventory management is a crucial aspect of any business, and Amazon sellers are no exception. As an Amazon seller, your inventory is your lifeline. If you don’t have products in stock, you can’t make sales, and if you run out of stock, you risk losing your best-seller […]

Amazon deals and promotions for Vendors – The basics! For Amazon Vendors looking to maximise their sales and profitability, understanding and leveraging deals and promotions is essential. This article explores how to successfully utilise these promotional opportunities, the advantages and disadvantages of each, their impact on profitability, and how to effectively compete with rival sellers. […]

Do you know what competing Vendors on Amazon are doing? Competitive data is essential for any business that wants to stay ahead of its competitors, and this is particularly true for companies that sell on Amazon as Vendors. With so many Vendors competing on Amazon for the same customers, understanding what your competitors are doing […]

Do you know your advertising profitability on Amazon Vendor? In our previous article in the Amazon Vendor series, we discussed the key areas you need to account for when measuring profitability.  One area that can make a huge difference to your profitability is the performance of your advertising within Amazon.  Paying attention to every aspect […]

Do you know your profitability on Amazon Vendor? As a professional Amazon Vendor, you’ll know just how difficult it can be to pull all of your data together in one place.  As your relationship with Amazon grows, you’ll likely sell to more marketplaces, bringing added complexity. Calculating your Amazon Vendor profitability, accounting for your product […]